Using Key Market Influences to Manage Your Reputation Online
Several factors will impact how your brand is viewed in the online world and one of the significant factors is the impact that key market influencers can have on your business. Key market influencers are those individual who are entrenched in their community and have an impact on the decisions that others make. They tend to be trend leaders or play some other significant role in the marketplace through a variety of different sources.
In the online community, key market influencers may have a blog or a website that people turn to for information. Alternatively, they may host a podcast or have a stream of videos on YouTube or some other website that is popular and contains a lot of views. They may simply post a lot of articles or comments on other websites and retain a popularity as a result of this. There are a number of different ways that these individuals can develop a degree of influence among their peers.
The key for a business to understand is that this influence can have a significant impact on your overall business success. A key market influencer may be the first source that a potential customer turns to before buying a product of some kind. Their view will hold a significant amount of weight with their peers and will impact not only which brand they purchase, but also what they think of those products after they purchase them. This can not only impact the image and reputation of your brand both with customers online, but can also reduce the amount of advertisement that your company needs to conduct as well as drive sales and profitability of your business.
Take a restaurant as an example. If there is a specific food blog or site that is a key market influencer they may be a source that people turn to when deciding whether or not to eat out at a specific restaurant. If your business is able to positively influence this food blog then they may be inclined to post positively on their website and this can impact their peers in positive ways for your business. Customers will start to flock towards your restaurant as opposed to your competition and this can drive the success of your business. While you will still need to provide customers with a quality product you will be able to obtain a leg up on the competition and help to push your business forward.
It is essential for a business to get a key market influencer on their side so that they can impact their viewers and customers in a way that benefits your business. There are a number of different ways that you can do so and one way is by simply inviting the key market influencer to your business so that they can assess the business for itself and then providing them with a unique and positive experience that they can relay to their site viewers. While this may be viewed as an undue influence by some key market influencers or site viewers, it is simply providing them with an introduction to your products or services and allowing them to make a decision on these items.
Alternatively, you can find out which other companies they recommend and see if there is any business relationship that you can use to leverage or impact them. If they are dedicated to a vendor of yours then you can perhaps ask that vendor to provide a positive commentary on your business which can impact the key market influencers view of your business. This will impact the key market influencers view of your business positively before they even see your business which can impact their impression of you as well. Another option is to conduct some business with the key market influencers such as advertising on their website which can drive a positive relationship with them which drives them to endorse your business to their site followers.
The key to take away is that key market influencers are individuals who can have a significant impact on your business and should not be ignored in any way. Try to foster relationships with these individuals as this can positively impact your overall business in ways that you can barely imagine. Word of mouth goes a long way towards fostering a positive business reputation for your business and it is essential to get key market influencers on your side whenever possible.